Picture this: You've spent years perfecting your product, designing beautiful packaging, and building customer trust. Then suddenly, knock-offs flood the marketplace—using your images, undercutting your prices, and delivering inferior products that damage your reputation.

Sound familiar? You're not alone.

In 2023, Amazon blocked over 4 million attempted bad actor accounts before they could list a single product. The battle against counterfeits is real, and Brand Registry is your strongest weapon.

1. Confirm eligibility - You need an active registered trademark in each country where you want to enroll
2. Sign in to Seller Central or create an account if you don't have one
3. Enroll at brandregistry.amazon.com
4. Verify your brand - Amazon will contact the trademark office or their designated rights owner verification service
5. Add authorized users - Once approved, you can add team members who can access Brand Registry features

While Brand Registry is powerful, a comprehensive brand protection strategy includes:​

• Regular monitoring - Schedule weekly searches for potential infringements
• Trademark vigilance - Consider registering variations of your brand name and logo
• Customer education - Help buyers identify authentic products through packaging, inserts, and brand elements
• Expansion planning - Register trademarks in countries where you plan to sell before counterfeiters beat you to it